My ‘Why’ and Setbacks

Hi There! Great to see you again.

Seems like we’re slowly getting a following and fans, which is a lot of fun and huge honour! I’m humbled by the time and care that those are willing to put in me. I won’t let you down!

My hopes are this continues to deliver, we all grow, Keep learning and keep enjoying.

So Why do I do it? I’ve been asked this by a few friends, along with what I want from it.

I do it because it’s fun. I want people to come away from the coffee feeling fun, coming from a cup slightly smiling, amused and then going back for more; and we’re making it happen!

However, this has not been a smooth road.

While incorporated at the start of February (2026) we didn’t have our first roast until the end of March (2026) due to the Roasters malfunctions and issues. As we’re new, we use a community roaster. It’s a great way to kinda connect with other roasters(though I don’t see much of them unfortunately) and also not have it be such an inside experience. That does leave us to the whims of what may be at times. We have had Three roasts so far and they’ve all been learning experiences. Sadly this latest roast(with the intention of it being for our first wholesale customers no less!!!), the machine didn’t read the temperature right and so that batch will not be going out to them. This also means we weren’t able to roast all that was needed and planned for that day and won’t be until it’s fixed.
Does this mean a day, a few, a week? We don’t know. We’re trying to problem solve to see if another community roaster in another city might be able to have a spot for us, but also that we may have to refund our first ever clients. I do hope this doesn’t hurt our budding relationship.
I am forever grateful to them, regardless how it turns out, for them placing their trust in me and liking the brand and my effort enough to take that chance.

It means so much.

None of us can foresee exigent circumstances and problems. It’s how we respond to them. (Heck we had our first formal Fraud/Scam case the day before the roaster issue! Talk about timing! Seems us small guys still end up on peoples radar anyways haha).

Don’t get me wrong I felt sick and sad walking home with my bag of labels, no beans to show for it, and a batch flubbed.

Can I learn from this ? Absolutely. Does it feel good? Heck No! Haha

but it doesn’t mean we give up. We will keep trying, planning, prepping, and doing what we can while we wait.

Our sample roaster should arrive soon and this means incredibly small batches and inefficient for volume but the ability to dial in profiles to display the potential we want in our larger volume roasts for coffee( worst case we’re roasting all through the night on this thing to make quota hahaha).

At the end of the day, it’s disheartening but we shall fortify our heart with things in our control and take the steps of continuing to play in the space, learn, share, create and most of all have fun!

I hope you all continue with me on this journey, as I update, grow, and more!

Stay tuned and all the best.

Sincere Thanks

from

Kuro, Shiro and Phillip